![]() ![]() “In the early days of lockdown I loved the weekly streamed shows from Specialist Subject Records,” says Conway. We couldn't have done it without them.”Īs for Indietracks, the idea of going online came up as soon as COVID canceled the festival, but it was seeing the success of others that encouraged them to dive into digital. ![]() “Luckily they – the guys from online concert platform SofaKing – are wizards. “None of us at Slovenly had any idea how this streaming stuff worked,” he recalls. He said yes, without entirely understanding what he was getting into. Someone asked if his bands would like to take part in an online festival on Memorial Day. “Then one of our regulars started a How Does It Feel To Be Locked Down? Facebook group and set up a Zoom party for the night – I’d never heard of Zoom at that point.” “But then I found out about a streaming service called Mixlr, which allows everyone to hear the stream at the same time, so I uploaded a stream that could be played at any time on Mixcloud and had a live stream on Mixlr, which also has a chat facility. “In March (2020) all club nights were cancelled, so I thought I’d put together a six-hour mix of songs I might have played and upload it to Mixcloud,” he says. The first thing I wanted to know was this: why did they decide to go online, rather than waiting until venues reopened? For Ian Watson, it was more of a happy accident than a considered strategy. To find out, I spoke with three people who have taken their events online over the past year: Ian Watson, founder of London club night How Does It Feel To Be Loved? Slovenly Records owner Pete Menchetti, who has taken part in two digital festivals and since co-founded online TV channel The Rock & Roll Broadcasting Service and Beck Conway from Indietracks, a UK festival which raises money for conservation causes. Some were a huge, with thousands of revelers, others small and intimate affairs for a few friends on a single Zoom call.īut what makes the perfect virtual party – and can they ever hold an upraised lighter to the real thing? So when lockdown hit last year it only took a few days for virtual festivals, concerts and club nights to spring up all over the internet. Music fans have an inbuilt urge to come together and party. ![]()
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